So much effort goes into operating a business these days. Not only do you have to tend to the traditional aspects of finances, production, and customer satisfaction, but you are now expected to have social media pages and a website.

Not every business owner is tech-savvy. When it comes to having a strong online presence, tech-savvy is key. If you’re looking for some advice or starting points on web design and content, here’s a good place to start.

Creating Your Aesthetic

A good website will be clean, attractive, and easy to navigate, while also engaging. Consider your product or services. What do you offer? What does your logo look like? These are great questions to get you on the path to good design.

You want your site design to be synonymous with the aesthetic you’ve already established. If your business is just getting off the ground, then this is the perfect opportunity to put thought into how you want to present yourself. Take the time to browse through other sites offering similar services to yours to see the look they’ve gone for.

Color scheme is an easily overlooked detail of web design that can go a long way. Does your company have a logo with distinct colors? Try to coordinate your site’s colors with your current theme! Make sure to avoid any colors with high contrast, and, conversely, to avoid too much negative space. Simplicity can be elegant, but use of color can subconsciously attract customers.

Formatting Your Content

Next, think about the products or services you offer and break them down into categories. Giving a page with a brief but well-written description of each category is key. Your customers want to know just what it is you offer, and why they need it.

You need to assess your target audience’s expected knowledge of your products or services to create descriptions that are informative and useful to them. For example, if you sell clothing, you obviously don’t need to explain what a sweater is to the customer. However, it might be helpful to include the materials used to make a particular sweater or to give insight into the production process!

If you don’t feel writing or site building are your strong points, there are many copywriters and web designers working on a freelance basis for just this purpose!

Branching Out

Finally, you need to get the word of your website out. Put a link on your Facebook page! Get business cards with the site name! Advertise in the local paper! The hard work you put into your site won’t do you much good if no one knows it exists! A good site will keep customers coming back, but getting them there in the first place is necessary.

At RiZen Metrics, we not only offer web design services, but also a package that combines website design and the details necessary to make you findable online. These details include SEO, SMM, and general advertising strategies that can take your business to the next level. If the thought of design and content seems overwhelming to you, feel free to give us a call. Since we understand what it’s like to be a small, local business, we know the best ways to help!