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Turning visibility into conversions

Do you know what separates your business from the competition? Our experienced Search Engine Optimization (SEO) team brings that knowledge to the table for you. Visibility turns searches into purchases by employing methodical strategies, techniques, and tactics such as on-page, off-page, and local SEO optimization.

Google and other search engines are changing the way they rank websites all the time. In this dynamic landscape, it’s important to have a team on your side that’s dedicated to taking the necessary steps to ensure the next time a user searches for your product or service, you’re the first business they see. RiZen Metrics is the best option for SEO services in Scranton, PA and surrounding areas.

What Is SEO?

Simply, search engines use a combination of different algorithms to rank websites and businesses to provide the most relevant and helpful information to the user.

Unlike the famous line in Field of Dreams, simply building a content-filled website will not guarantee customers—though it certainly does help. If your website idles in an endless cornfield with other options, customers will not find you.

Avoid this stagnation. SEO directs traffic to you rather than to your competition. When a potential customer uses a search engine, your website is the most readily available to fulfill their request.

How SEO Works

Our experienced team of SEO experts works with you to develop a strategy. First, we ask, what problems do you solve for your customers? Based on your answer, we analyze your customer base to determine how they would search for information and what they would ask. By studying these elements, we cement your website as the top result. This brings your business hundreds of views for pennies on the dollar. With our help, the first answer out of their mouths will be your business.

Using competitor research, content writing, keyword research, and implementing a strategy specific to your business, we can increase your visibility online.

Local SEO

Local SEO is It is the online equivalent of asking for a friend’s advice on where to shop. Nearly half of all Google searches are local, meaning users are specifically searching for businesses or brands near them. Using SEO, we can make sure that your business is high ranking when someone searches for your service or product near them.

For brick and mortar companies, website traffic from far-away places may not be beneficial to you. Local SEO targets your location to make sure your leads are just a quick drive away.

You may need SEO if…

  • You just started your business and are looking to increase website traffic or business visibility.
  • You noticed a recent decline in traffic, website interactions, or even sales.
  • You’re looking for additional options other than short-term paid advertising.
  • You’d like to build your brand.
  • You want to boost credibility and authority.
  • You’re looking for a marketing solution that focuses on your customer’s satisfaction.
  • You’d like a measurable strategy to organically growing your website.
  • You’re looking to stay ahead of the competition. You want to use your website to increase sales. 
  • You’re looking for a multi-faceted approach to internet marketing

" It is because of the help from digital ads that helped bring awareness to The Marketplace at Steamtown. The team is incredibly helpful and transparent. They make sure that I understand 100% of the time what is going on and that the results are real and effective. "

— Jennifer Warnetsky, The Marketplace at Steamtown

It’s more than just ranking #1

While proper search engine optimization efforts will boost your ranking on search engines like Google, ranking on the first page for your targeted keyword or keyphrase is just one aspect of SEO.

SEO appeases not only the engines but also the consumers. By optimizing your website with the proper keywords and fixing the technical issues that might be hurting your visibility or authority, potential customers can better find your business and get connected with the services they’re looking for.

Additionally, SEO is a long-term process with large rewards when done by a qualified team. It may take a few weeks to months to start seeing measurable results, but the outcome will be exponential.

Are you interested in increasing your visibility & authority in your industry with long-term and proven results to drive traffic & sales?

Let's Talk Strategy