Ads targeted specifically for your audience

Nearly 90% of internet users don’t scroll past the first page of Google results. You want potential customers to find your website and lock in a sale without the hassle of scouring the internet to find what they’re looking for. So, what’s the answer?

Think of a generic Google search: something vague. Like “cooking supplies,” “new car tires,” or “baby clothes.” You’ll immediately see advertisements accompanying your search results at the top and bottom of the page.

That’s Paid Media Advertising.

Search Engine Marketing (SEM) drives traffic to your website through ads on search engines. While it can incorporate certain characteristics of search engine optimization (SEO), SEM uses paid advertising to put your product in front of the right people.

What is Paid Media?

Paid media is an internet marketing strategy where businesses pay for ad placement online. In the age of technology, methods like PPC and display advertising are crucial for maintaining and growing your company’s online presence, revenue growth, and brand.

What is PPC Advertising?

Pay-Per-Click advertising, or PPC, is a form of paid media that works so you only pay when a user clicks on the advertisement, which often leads to a landing page on your website targeted to a specific service.

PPC, as well as all paid media, is dynamic, meaning there is a constantly changing environment. RiZen Metrics is a qualified internet marketing agency that can help you manage things like account structure, keywords, ad performance, targeting, conversions tracking, cost-per-click, competitor performance, and more.

When your business needs and industry goals change, we work in harmony.

Our consistent analysis and keen attention to the details means that you can stay on top of industry trends all while we work to meet your business goals to drive consistent, quality leads and increased revenue.

By gathering data based on what your customers are looking for, we can create tailored campaigns that drive results

Let's Talk Strategy

3 Steps for Effective Targeted Ads :

Our three-pronged approach brings you the customers and sales that your company needs to reach its goals.


Your customers will save time digging through search results if your product is presented to them immediately after they click the “search” key. If someone is looking to buy and your ad shows up immediately, then they are one click away from being your next customer. We will form a strategy that’s best for you through research and analysis.

Research & Analysis

Research is (the) key (word). Keyword analysis and research get your product or service ranked higher than others on search engine results. After analyzing search engine keyword trends, we can put your product in front of the right people.


After we’ve developed a strategy with your company’s goals at the forefront, it’s time to execute the plan. RiZen Metrics works to manage your paid media advertising in an ever-evolving internet landscape with ease, driving website traffic, leads, and sales.

" It is because of the help from digital ads that helped bring awareness to The Marketplace at Steamtown. The team is incredibly helpful and transparent. They make sure that I understand 100% of the time what is going on and that the results are real and effective. "

— Jennifer Warnetsky, The Marketplace at Steamtown

We can help you grow your business and navigate the digital landscape

Let's Talk Strategy