Social Media Ads & Holiday Marketing in 2022

In a 2022 holiday survey by Deloitte, holiday shoppers are navigating inflation…


3 Tips to Upgrade Your B2B Digital Marketing Strategy

3 Tips to Upgrade Your B2B Digital Marketing Strategy

In today’s marketplace, your company’s digital marketing strategy is more…


6 Black Hat SEO Strategies to Ditch in 2022

Happy Halloween! As 2022 is coming to a close, it’s time to review both the…


natural language search friendly content

How to Write Natural Language Search-Friendly Content

How do you write natural language search-friendly content? What do I exactly…


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9 Ways to Increase Brand Awareness on Social Media

How to Increase Brand Awareness on Social Media With algorithm changes, social…


What are UTM codes? RiZen Metrics SEO agency Scranton pa

What are UTM Codes? How to Tell if Your Competitors are Doing Digital Marketing

You start a new digital marketing campaign, thinking, what are your competitors…


Sem•rush or S•E•M•rush

SEMrush or Semrush, Which Is it? Let's Settle This.

  After ample debate with coworkers, I finally decided to take the…


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Google Wants Consistency- Google Business Profile

If Google can’t tell us how their algorithm works, how do we know what they…


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Google's Search Algorithm “Helpful Content Update” to Rollout Week of August 21, 2022

Google's "Helpful Content Update" Algorithm Puts YOU First On August 18th,…